Multi-category catalog strategy: assortment mixes and kill rules

Tag every candidate with channel, AOV, process, sampling days, and return risks. Untagged favorites are not decisions.

Assign roles: traffic, margin, seasonal, long-tail.

Early: one primary category deep + one secondary shallow. Learn the flexible loop before exploding complexity.

Avoid five deep design matrices in week one.

Cap test spend per SKU; kill on schedule; reallocate. Record why losers failed.

Move winners into quick turn and creative reuse. Bundle across categories only after singles prove out.

On Flecustom, filter the catalog, generate variants in design tools, and let order data drive the next assortment round.